Relationship marketing: a study of an application to the airline industry.
by Melwani Cheng Ngar Man Angela, Tang Wai Shan. === Thesis (M.B.A.)--Chinese University of Hong Kong, 1996. === Includes bibliographical references (leaves 106-113). === ABSTRACT --- p.ii === TABLE OF CONTENTS --- p.iii === ACKNOWLEDGEMENT --- p.vi === Chapter CHAPTER I --- INTRODUCTION --- p.1...
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| Format: | Others |
| Language: | English |
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Chinese University of Hong Kong
1996
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| Online Access: | http://library.cuhk.edu.hk/record=b5888673 http://repository.lib.cuhk.edu.hk/en/item/cuhk-320751 |