Consumer purchase behavior of information technology products: an analysis of consumer evaluation processes and the application of network marketing.
by Kam Suet-Shan, Yu Sik-Ching. === Thesis (M.B.A.)--Chinese University of Hong Kong, 1996. === Includes bibliographical references (leaves 70-72). === ABSTRACT --- p.i === TABLE OF CONTENTS --- p.ii === LIST OF FIGURES --- p.v === LIST OF TABLES --- p.vi === CHAPTER === Chapter I. --- "INT...
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| Format: | Others |
| Language: | English |
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Chinese University of Hong Kong
1996
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| Online Access: | http://library.cuhk.edu.hk/record=b5888667 http://repository.lib.cuhk.edu.hk/en/item/cuhk-320740 |