A study of consumer attitudes towards the mobile telephone service providers in Hong Kong.

A study of consumer attitudes towards the mobile telephone service providers in Hong Kong.

by Cheng Wai Ming, Ivy, Ma Lok Man, Frandy. === Includes questionaire in Chinese. === Thesis (M.B.A.)--Chinese University of Hong Kong, 1994. === Includes bibliographical references (leave 67). === ABSTRACT --- p.ii === TABLE OF CONTENTS --- p.iii === LIST OF TABLES --- p.vi === ACKNOWLEDGMENTS -...

Full description

Bibliographic Details
Other Authors: Cheng, Wai Ming Ivy.
Format: Others
Language:English
Published: Chinese University of Hong Kong 1994
Subjects:
Cell phone services industry > Marketing
Cell phone services industry > China > Hong Kong > Marketing
Consumers' preferences
Consumers' preferences > China > Hong Kong
Consumer behavior
Consumer behavior > China > Hong Kong
Online Access:http://library.cuhk.edu.hk/record=b5888027
http://repository.lib.cuhk.edu.hk/en/item/cuhk-319293

Internet

http://library.cuhk.edu.hk/record=b5888027
http://repository.lib.cuhk.edu.hk/en/item/cuhk-319293

Similar Items