Effect of technology on perceived risk attitude towards extended products in brand extension.

Effect of technology on perceived risk attitude towards extended products in brand extension.

by Choi Wai-Kin, Siu Chi-Ming. === Thesis (M.B.A.)--Chinese University of Hong Kong, 1992. === Includes bibliographical references (leaves 67-71). === TABLE OF CONTENTS === LIST OF TABLES === LIST OF FIGURES === ACKNOWLEDGEMENTS === ABSTRACT === Chapter === Chapter I. --- INTRODUCTION === Chapter 1....

Full description

Bibliographic Details
Other Authors: Choi, Wai-Kin.
Format: Others
Language:English
Published: Chinese University of Hong Kong 1992
Subjects:
Brand name products
Brand name products > China > Hong Kong
Brand choice
Brand choice > China > Hong Kong
Consumers > Attitudes
Consumers > China > Hong Kong > Attitudes
Risk assessment
Risk assessment > China > Hong Kong
Online Access:http://library.cuhk.edu.hk/record=b5887139
http://repository.lib.cuhk.edu.hk/en/item/cuhk-318893

Internet

http://library.cuhk.edu.hk/record=b5887139
http://repository.lib.cuhk.edu.hk/en/item/cuhk-318893

Similar Items