Consumer evaluation of brand extension on product features, brand concepts & product concepts.

• Other Authors: Lee, Siu-Po.
• Format: Others
• Language: English
• Published: Chinese University of Hong Kong 1992
• Subjects: Brand choice; Brand choice > China > Hong Kong; Consumer behavior; Consumer behavior > China > Hong Kong; Branding (Marketing)
• Online Access: http://library.cuhk.edu.hk/record=b5887146; http://repository.lib.cuhk.edu.hk/en/item/cuhk-318886

by Lee Siu-Po & Yu Pun-Wai. === Thesis (M.B.A.)--Chinese University of Hong Kong, 1992. === Includes bibliographical references. === Abstract --- p.ii === Table of Contents --- p.iii === List of Figures and Tables --- p.iv === Acknowledgement --- p.v === Chapter Chapter 1 --- Literature Review --- p.1 === Chapter Chapter 2 --- Research Objective --- p.14 === Chapter Chapter 3 --- Research Methodology --- p.19 === Chapter Chapter 4 --- Research Results --- p.26 === Chapter Chapter 5 --- Conclusion and Recommendation --- p.39 === Chapter Chapter 6 --- Limitations --- p.41 === References --- p.44 === Appendices --- p.45 === Chapter 1. --- Annotated Questionnaire --- p.46 === Chapter 2. --- Table 1 - SPSS Results of the Questionnaire --- p.70 === Chapter 3. --- Table 2 - Tables of Z-values by Brands --- p.73 === Chapter 4. --- Table 3 - Tables of F-values by Brands --- p.75 === Chapter 5. --- Graphical Comparisons of Overall Impressions --- p.77