Consumer evaluation of brand extension on product features, brand concepts & product concepts.
by Lee Siu-Po & Yu Pun-Wai. === Thesis (M.B.A.)--Chinese University of Hong Kong, 1992. === Includes bibliographical references. === Abstract --- p.ii === Table of Contents --- p.iii === List of Figures and Tables --- p.iv === Acknowledgement --- p.v === Chapter Chapter 1 --- Literature Revi...
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| Format: | Others |
| Language: | English |
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Chinese University of Hong Kong
1992
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| Online Access: | http://library.cuhk.edu.hk/record=b5887146 http://repository.lib.cuhk.edu.hk/en/item/cuhk-318886 |