Direct marketing concepts: Hong Kong focus, and their application to a direct-selling organisation : Amway.

Direct marketing concepts: Hong Kong focus, and their application to a direct-selling organisation : Amway.

by Ng Yuk Kwan, Ivan. === Thesis (M.B.A.)--Chinese University of Hong Kong, 1992. === Includes bibliographical references. === Chapter CHAPTER 1 --- BACKGROUND --- p.1-3 === Chapter CHAPTER 2 --- "DIRECT MARKETING: DEFINITIONS, ELEMENTS, HISTORY, LITERATURE" === Chapter 2.1 --- DEFINITION...

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Bibliographic Details
Other Authors: Ng, Yuk Kwan.
Format: Others
Language:English
Published: Chinese University of Hong Kong 1992
Subjects:
Amway Corporation.
Direct marketing
Direct marketing > China > Hong Kong
Direct selling
Direct selling > China > Hong Kong
Online Access:http://library.cuhk.edu.hk/record=b5895372
http://repository.lib.cuhk.edu.hk/en/item/cuhk-318881

Internet

http://library.cuhk.edu.hk/record=b5895372
http://repository.lib.cuhk.edu.hk/en/item/cuhk-318881

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