Marketing image management for a local paging company: its design, measurement and implementation.
Yu Yat-Wah. === Thesis (M.B.A.)--Chinese University of Hong Kong, 1992. === Includes bibliographical references. === ABSTRACT --- p.ii === TABLE OF CONTENTS --- p.iii === LIST OF TABLES --- p.v === LIST OF FIGURES --- p.vi === ACKNOWLEDGEMENTS --- p.vii === CHAPTER === Chapter 1. --- INTRODUCTI...
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| Format: | Others |
| Language: | English |
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Chinese University of Hong Kong
1992
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| Online Access: | http://library.cuhk.edu.hk/record=b5887133 http://repository.lib.cuhk.edu.hk/en/item/cuhk-318842 |