Gender stereotypical portrayal in masculine & feminine product TV commercials: a study of the perception discrepancy between advertising professional & consumers.
by Mak Kong-yin, Anna, Wong Wing-han, Angela. === Thesis (M.B.A.)--Chinese University of Hong Kong, 1991. === Bibliography: leaves 150-152. === ACKNOWLEDGEMENT --- p.ii === EXECUTIVE SUMMARY --- p.iii === TABLE OF CONTENTS --- p.v === Chapter === Chapter I. --- INTRODUCTION --- p.1 === Title of...
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| Format: | Others |
| Language: | English |
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Chinese University of Hong Kong
1991
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| Online Access: | http://library.cuhk.edu.hk/record=b5886853 http://repository.lib.cuhk.edu.hk/en/item/cuhk-318678 |