Price reduction or "service package"?: a study of alternative marketing strategies.
by Chu Kwong-young. === Thesis (M.B.A.)--Chinese University of Hong Kong, 1989. === Bibliography: leaves 94-96.
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| Format: | Others |
| Language: | English |
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Chinese University of Hong Kong
1989
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| Online Access: | http://library.cuhk.edu.hk/record=b5886020 http://repository.lib.cuhk.edu.hk/en/item/cuhk-318365 |