The application of marketing and communication theories on community festival event planning
The objective of this project is to provide public relations practioners with an understanding of marketing concepts and communication theories as they apply to the production of a local community event. This project is also intended to be a resource for other public relations practioners involved i...
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| Format: | Others |
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CSUSB ScholarWorks
2007
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| Online Access: | https://scholarworks.lib.csusb.edu/etd-project/3291 https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=4375&context=etd-project |
| Summary: | The objective of this project is to provide public relations practioners with an understanding of marketing concepts and communication theories as they apply to the production of a local community event. This project is also intended to be a resource for other public relations practioners involved in the process of communicating with a variety of audiences and to fulfill the void of scholarly research on the subject of event planning. The end result is expected to be a resource for event planners, providing tips and insights into the development of the community festival, Orange Blossom Holiday Village. |
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