The application of marketing and communication theories on community festival event planning
The objective of this project is to provide public relations practioners with an understanding of marketing concepts and communication theories as they apply to the production of a local community event. This project is also intended to be a resource for other public relations practioners involved i...
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| Format: | Others |
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CSUSB ScholarWorks
2007
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| Online Access: | https://scholarworks.lib.csusb.edu/etd-project/3291 https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=4375&context=etd-project |