Impact of brand equity on the purchasing of consumer durables

Impact of brand equity on the purchasing of consumer durables

The purpose of this research was to demonstrate the importance of brand equity in the purchase of consumer durable goods, specifically heating, ventilation and air conditioning (HVAC) systems.

Bibliographic Details
Main Author: Wells, David Michael
Format: Others
Published: CSUSB ScholarWorks 2007
Subjects:
Brand name products Valuation
Branding (Marking) Management
Intangible property Valuation
Customer loyalty
Intangible property Valuation.
Marketing
Online Access:https://scholarworks.lib.csusb.edu/etd-project/3139
https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=4212&context=etd-project

Internet

https://scholarworks.lib.csusb.edu/etd-project/3139
https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=4212&context=etd-project

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