Front-runners and newcomers: The dynamics of momentum in electoral politics as explained by cue competition

Conditioning theory and research have contributed substantially to a more complete understanding of a variety of social processes including attitude formation, consumer behavior, and interpersonal attraction. The goal of this thesis was to illuminate further another frequently investigated social pr...

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Bibliographic Details
Main Author: Houska, Jeremy Ashton
Format: Others
Published: CSUSB ScholarWorks 2005
Subjects:
Online Access:https://scholarworks.lib.csusb.edu/etd-project/2898
https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3915&context=etd-project