Values and symbols: An intercultural analysis of web pages on the Internet
The author examines how a North American commercial Web site developed by Environmental Systems Research Institute serves as a vehicle through which American hegemony and cultural imperialism are propagated to Latin America. The author argues that the content of the web site pages, which contain Ame...
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ndltd-csusb.edu-oai-scholarworks.lib.csusb.edu-etd-project-35752019-10-23T03:33:07Z Values and symbols: An intercultural analysis of web pages on the Internet Mosquera, Aura Constanza The author examines how a North American commercial Web site developed by Environmental Systems Research Institute serves as a vehicle through which American hegemony and cultural imperialism are propagated to Latin America. The author argues that the content of the web site pages, which contain American cultural symbols and values, may serve to influence or change the values of its Latin American visitors. 2004-01-01T08:00:00Z text application/pdf https://scholarworks.lib.csusb.edu/etd-project/2558 https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3575&context=etd-project Theses Digitization Project CSUSB ScholarWorks Environmental Systems Research Institute ESRI Electronic commerce -- Social aspects -- Latin America Internet -- Social aspects -- Latin America Dominance (Psychology) -- United States Intercultural communication -- Latin America Culture and globalization -- Latin America Values -- Latin America Signs and symbols -- Latin America Values -- United States Signs and symbols -- United States International and Intercultural Communication |
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Others
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Environmental Systems Research Institute ESRI Electronic commerce -- Social aspects -- Latin America Internet -- Social aspects -- Latin America Dominance (Psychology) -- United States Intercultural communication -- Latin America Culture and globalization -- Latin America Values -- Latin America Signs and symbols -- Latin America Values -- United States Signs and symbols -- United States International and Intercultural Communication |
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Environmental Systems Research Institute ESRI Electronic commerce -- Social aspects -- Latin America Internet -- Social aspects -- Latin America Dominance (Psychology) -- United States Intercultural communication -- Latin America Culture and globalization -- Latin America Values -- Latin America Signs and symbols -- Latin America Values -- United States Signs and symbols -- United States International and Intercultural Communication Mosquera, Aura Constanza Values and symbols: An intercultural analysis of web pages on the Internet |
description |
The author examines how a North American commercial Web site developed by Environmental Systems Research Institute serves as a vehicle through which American hegemony and cultural imperialism are propagated to Latin America. The author argues that the content of the web site pages, which contain American cultural symbols and values, may serve to influence or change the values of its Latin American visitors. |
author |
Mosquera, Aura Constanza |
author_facet |
Mosquera, Aura Constanza |
author_sort |
Mosquera, Aura Constanza |
title |
Values and symbols: An intercultural analysis of web pages on the Internet |
title_short |
Values and symbols: An intercultural analysis of web pages on the Internet |
title_full |
Values and symbols: An intercultural analysis of web pages on the Internet |
title_fullStr |
Values and symbols: An intercultural analysis of web pages on the Internet |
title_full_unstemmed |
Values and symbols: An intercultural analysis of web pages on the Internet |
title_sort |
values and symbols: an intercultural analysis of web pages on the internet |
publisher |
CSUSB ScholarWorks |
publishDate |
2004 |
url |
https://scholarworks.lib.csusb.edu/etd-project/2558 https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3575&context=etd-project |
work_keys_str_mv |
AT mosqueraauraconstanza valuesandsymbolsaninterculturalanalysisofwebpagesontheinternet |
_version_ |
1719275337760636928 |