Values and symbols: An intercultural analysis of web pages on the Internet

Values and symbols: An intercultural analysis of web pages on the Internet

The author examines how a North American commercial Web site developed by Environmental Systems Research Institute serves as a vehicle through which American hegemony and cultural imperialism are propagated to Latin America. The author argues that the content of the web site pages, which contain Ame...

Full description

Bibliographic Details
Main Author: Mosquera, Aura Constanza
Format: Others
Published: CSUSB ScholarWorks 2004
Subjects:
Environmental Systems Research Institute ESRI
Electronic commerce > Social aspects > Latin America
Internet > Social aspects > Latin America
Dominance (Psychology) > United States
Intercultural communication > Latin America
Culture and globalization > Latin America
Values > Latin America
Signs and symbols > Latin America
Values > United States
Signs and symbols > United States
International and Intercultural Communication
Online Access:https://scholarworks.lib.csusb.edu/etd-project/2558
https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3575&context=etd-project

Internet

https://scholarworks.lib.csusb.edu/etd-project/2558
https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3575&context=etd-project

Similar Items