Values and symbols: An intercultural analysis of web pages on the Internet

• Main Author: Mosquera, Aura Constanza
• Format: Others
• Published: CSUSB ScholarWorks 2004
• Subjects: Environmental Systems Research Institute ESRI; Electronic commerce > Social aspects > Latin America; Internet > Social aspects > Latin America; Dominance (Psychology) > United States; Intercultural communication > Latin America; Culture and globalization > Latin America; Values > Latin America; Signs and symbols > Latin America; Values > United States; Signs and symbols > United States; International and Intercultural Communication
• Online Access: https://scholarworks.lib.csusb.edu/etd-project/2558; https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3575&context=etd-project

The author examines how a North American commercial Web site developed by Environmental Systems Research Institute serves as a vehicle through which American hegemony and cultural imperialism are propagated to Latin America. The author argues that the content of the web site pages, which contain American cultural symbols and values, may serve to influence or change the values of its Latin American visitors.