Integrating public relations into marketing strategies in the state of Qatar

Integrating public relations into marketing strategies in the state of Qatar

This study investigates the prevalence of public relations in Qatar's private sector and assesses the marketing manager's awareness of and attitude towards public relations.

Bibliographic Details
Main Author: Al-Hajri, Hamad Faleh
Format: Others
Published: CSUSB ScholarWorks 2001
Subjects:
Business enterprises > Qatar
Petroleum industry and trade > Qatar
Sales promotion
Marketing > Management
Marketing > Decision making
Qatar > Economic conditions
Qatar > Commerce
Public Relations and Advertising
Online Access:https://scholarworks.lib.csusb.edu/etd-project/1918
https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=2918&context=etd-project

Internet

https://scholarworks.lib.csusb.edu/etd-project/1918
https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=2918&context=etd-project

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