Consumers' attitudes toward advertising and purchase intentions regarding direct response advertisements in a multicultural market

Consumers' attitudes toward advertising and purchase intentions regarding direct response advertisements in a multicultural market

Bibliographic Details
Main Author: Edwards, Steven Marc
Format: Others
Published: CSUSB ScholarWorks 1995
Subjects:
Direct marketing > California > Statistics
Consumer behavior
Minority consumers > California > Statistics
African American consumers > Statistics
Asian American consumers > Statistics
Hispanic American consumers > Statistics
Marketing
Online Access:https://scholarworks.lib.csusb.edu/etd-project/1010
https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=2010&context=etd-project
id ndltd-csusb.edu-oai-scholarworks.lib.csusb.edu-etd-project-2010
record_format oai_dc
spelling ndltd-csusb.edu-oai-scholarworks.lib.csusb.edu-etd-project-20102019-10-23T03:29:24Z Consumers' attitudes toward advertising and purchase intentions regarding direct response advertisements in a multicultural market Edwards, Steven Marc 1995-01-01T08:00:00Z text application/pdf https://scholarworks.lib.csusb.edu/etd-project/1010 https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=2010&context=etd-project Theses Digitization Project CSUSB ScholarWorks Direct marketing -- California -- Statistics Consumer behavior Minority consumers -- California -- Statistics African American consumers -- Statistics Asian American consumers -- Statistics Hispanic American consumers -- Statistics Marketing
collection NDLTD
format Others
sources NDLTD
topic Direct marketing -- California -- Statistics
Consumer behavior
Minority consumers -- California -- Statistics
African American consumers -- Statistics
Asian American consumers -- Statistics
Hispanic American consumers -- Statistics
Marketing
spellingShingle Direct marketing -- California -- Statistics
Consumer behavior
Minority consumers -- California -- Statistics
African American consumers -- Statistics
Asian American consumers -- Statistics
Hispanic American consumers -- Statistics
Marketing
Edwards, Steven Marc
Consumers' attitudes toward advertising and purchase intentions regarding direct response advertisements in a multicultural market
author Edwards, Steven Marc
author_facet Edwards, Steven Marc
author_sort Edwards, Steven Marc
title Consumers' attitudes toward advertising and purchase intentions regarding direct response advertisements in a multicultural market
title_short Consumers' attitudes toward advertising and purchase intentions regarding direct response advertisements in a multicultural market
title_full Consumers' attitudes toward advertising and purchase intentions regarding direct response advertisements in a multicultural market
title_fullStr Consumers' attitudes toward advertising and purchase intentions regarding direct response advertisements in a multicultural market
title_full_unstemmed Consumers' attitudes toward advertising and purchase intentions regarding direct response advertisements in a multicultural market
title_sort consumers' attitudes toward advertising and purchase intentions regarding direct response advertisements in a multicultural market
publisher CSUSB ScholarWorks
publishDate 1995
url https://scholarworks.lib.csusb.edu/etd-project/1010
https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=2010&context=etd-project
work_keys_str_mv AT edwardsstevenmarc consumersattitudestowardadvertisingandpurchaseintentionsregardingdirectresponseadvertisementsinamulticulturalmarket
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