Consumers' attitudes toward advertising and purchase intentions regarding direct response advertisements in a multicultural market

Bibliographic Details
Main Author:	Edwards, Steven Marc
Format:	Others
Published:	CSUSB ScholarWorks 1995
Subjects:	Direct marketing > California > Statistics Consumer behavior Minority consumers > California > Statistics African American consumers > Statistics Asian American consumers > Statistics Hispanic American consumers > Statistics Marketing
Online Access:	https://scholarworks.lib.csusb.edu/etd-project/1010 https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=2010&context=etd-project

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