Essays on Advertising
According to eMarketer, the total advertising spend in US alone was estimated to be over $238 billion. Firms invest large amounts of money in advertising to promote and inform consumers about their products and services, as well as to persuade them to purchase. The broad theme of advertising has bee...
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| Language: | English |
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2020
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| Online Access: | https://doi.org/10.7916/d8-kqk3-st91 |