Essays on Machine Learning Methods for Data-Driven Marketing Decisions
Across three essays, I explore how modern statistical machine learning approaches can be used to glean novel marketing insights from data and to facilitate data-driven decision support in new domains. In particular, I draw on Bayesian nonparametrics, deep generative modeling, and modern Bayesian com...
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| Language: | English |
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2019
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| Online Access: | https://doi.org/10.7916/d8-jc88-af61 |