Dynamic Targeted Pricing in B2B Settings
This research models the impact of firm pricing decisions on different facets of the customer purchasing process in business-to-business (B2B) contexts and develops an integrated framework for inter-temporal targeted pricing to optimize long-term profitability for the firm. Pricing decisions in B2B...
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| Language: | English |
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2011
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| Online Access: | https://doi.org/10.7916/D8S188D7 |