Parables of the Market: Advertising, Middle Class and Consumption in Post-Reform India
This dissertation presents an ethnography of market dynamics in India, following state-directed economic liberalization during early 1990's. The decade of the 90's convulsed Indian society deeply through an aggressive and top-down economic reform program, while at the same time, militant H...
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| Language: | English |
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2012
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| Online Access: | https://doi.org/10.7916/D84J1MXQ |