Sentimental Value and Its Influence on Hedonic Adaptation
Sentimental value is a highly important and prevalent phenomenon in consumers’ daily life. However, sentimental value as a construct is under-researched. It has not been clearly defined in marketing and psychology. As a result, it is largely unknown what characteristics sentimental value has, and wh...
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| Format: | Others |
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Research Showcase @ CMU
2015
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| Online Access: | http://repository.cmu.edu/dissertations/509 http://repository.cmu.edu/cgi/viewcontent.cgi?article=1509&context=dissertations |