The Influence of Cultural Factors Including Language on Business Outcomes: Perceptions and Experiences of New Zealand exporters in Asia with reference to South Korea
This thesis examines the role of language and culture in international business. Through a theoretical framework, it investigates how these are integrated and argues that an understanding of the complexity of the relationship between language and culture in cross-cultural communication is crucial in...
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| Language: | en |
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University of Canterbury. School of Humanities
2014
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| Online Access: | http://hdl.handle.net/10092/9373 |