The Role of Differential Nutritional Labelling on Consumers’ Food Choices and Perceptions of Healthfulness

Currently, nutritional labelling is difficult to interpret and time-consuming to read. This is a major problem as many consumers are overweight and resort to eating readymade meals and snacks. These are likely to be energy-dense food and beverages that are high in fat, sugar and artificial preservat...

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Bibliographic Details
Main Author: Bouton, Michelle Ashley
Language:en
Published: University of Canterbury. Management, Marketing, and Entrepreneurship 2014
Subjects:
Online Access:http://hdl.handle.net/10092/9048