Development of an external marketing strategy for EWBNZ
This report concerns the development of a marketing strategy tailored for EWNBZ, a not-for-profit organisation. The objective is to raise brand equity and image through improving the external perception of EWBNZ, while maximising the impact that EWBNZ is able to make in relation to its mission, visi...
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| Language: | en |
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University of Canterbury. Engineering Management
2014
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| Online Access: | http://hdl.handle.net/10092/8931 |