The Role of Market Research in Business Development.

Business Development assumes the role of executing many strategic plans and targets that will aid in the growth of the company. At City Care one of these targets is to enter new markets with their existing operating sectors. For many of these opportunities to be identified and validated market rese...

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Bibliographic Details
Main Author: Pizey, Tobermory Robert
Language:en
Published: University of Canterbury. Engineering Management 2013
Subjects:
Online Access:http://hdl.handle.net/10092/7470