The effect of goal orientation, model idealisation, and message framing on the effectiveness of cosmetics advertising.
Women from across the globe purchase and consume cosmetics in order to achieve their appearance goals and it is generally agreed that a consumers’ goal orientation may influence their interpretation of advertising materials and thus the purchase decision-making process. The cosmetics industry promot...
| Main Author: | |
|---|---|
| Language: | en |
| Published: |
University of Canterbury. Marketing
2015
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10092/10574 |