Brand New Zealanders: The Commodification of Polynesian Youth Identity in bro'Town
Maori and Pacific Island youth are the 'it kids' of Aotearoa New Zealand television today, as the exceptional success of the television series bro'Town attests. Corporate sponsors clamour to associate their brands with the hit programme, from international heavyweights including Coke...
| Main Author: | |
|---|---|
| Language: | en |
| Published: |
University of Canterbury. Journalism and Mass Communication
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10092/1036 |