Museums on social media: how cultural institutions should reach out to millennials
Millennials have surpassed Baby Boomers as the nation’s largest living generation. Cultural institutions must reach out to millennial audience to thrive. At the same time, social media has become a business tool used to engage with millennials and build brand loyalty. Cultural institutions must lear...
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| Language: | en_US |
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2016
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| Online Access: | https://hdl.handle.net/2144/19527 |