Add-on markets with naïve consumers
This thesis aims to improve our understanding of firms' incentives to offer add-ons, as well as the implications that selling add-ons has for competition and welfare. It consists of three studies. In the first study we develop two models that explain the establishment of add-on pricing equilibr...
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University of East Anglia
2019
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.768455 |