Telling stories : the link between organisational identity, culture and employee advocacy
Employees who represent the firm to outsiders are a possible advantage of an organisation in the war for talents. Therefore, Employee Advocacy has been identified as important concept. The thesis aims to understand what motivates employees to be advocates from an organisational perspective. As impor...
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University of Westminster
2018
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.767187 |