Practitioner sensemaking of event marketing managerial practice : a socio-phenomenological and hermeneutic study
Marketing management theory in event and festival management literature contextualises general marketing management principles and invariably refers to marketing analysis and decision-making. Few studies consider practitioner views of marketing managerial practice in the work place and impact in day...
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Sheffield Hallam University
2018
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.766634 |