Social media marketing evaluation decision making processes and the agency-client relationship
Evaluation of social media marketing is central to its success. This thesis seeks to contribute to our understanding of social media marketing evaluation processes and outcomes, together with an exploration of the dynamics of agency-client relationships. It contributes to knowledge across three majo...
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Manchester Metropolitan University
2018
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.765183 |