The applications of loyalty card data for social science
Large-scale consumer datasets have become increasingly abundant in recent years and many have turned their attention to harnessing these for insights within the social sciences. Whilst commercial organisations have been quick to recognise the benefits of these data as a source of competitive advanta...
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University College London (University of London)
2018
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.763275 |