The productization of services : a market-centred approach to shaping collaboration and innovation
The aim of this thesis is to explore how the productization of services is organised as a way of facilitating collaboration and arranging innovation. To achieve this the study is situated within the Business-to-Business (B2B) Marketing discipline and draws on the theoretical perspectives of Market S...
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University of Glasgow
2018
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.761958 |