A critical approach to place branding governance : from 'holding stakes' to 'holding flags'
This thesis presents a critical account of place branding governance, questioning whether the decentralisation of ownership enables greater stakeholder participation. To do so, three overarching components are drawn upon from the extant literature, namely (place) brand meaning (Green et al., 2016; M...
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Cardiff University
2018
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.761358 |