A critical analysis of the relationship between marketing agencies and their clients in the banking and telecom service sector in Pakistan
This research explores business-to-business (B2B) relationships between marketing agencies and their clients in the banking and telecom service sectors in Pakistan and identifies the key determinants that play a key role in strengthening their relationship. The review of existing literature suggeste...
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Manchester Metropolitan University
2018
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.756920 |