Enhancing international students' experience in the UK through the development of a higher education co-opetition framework : an examination into Welsh universities' international collaboration and student recruitment activities
Co-opetition is an increasingly popular hybrid corporate strategy, combining cooperative competition and competitive cooperation (Bengtsson and Kock, 2014). It offers organisations five commonly utilised co-opetive models, namely strategic alliance, joint venture, franchising, licensing and co-brand...
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Cardiff Metropolitan University
2018
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.753520 |