The impact of national culture and industry structure on grocery retail customer loyalty : a comparative study of the United Kingdom and Sri Lanka
Despite the pivotal influence of customer loyalty on retailer performance and profitability, the effect of national culture and industry structure on customer loyalty in grocery retailing has been thinly researched. This PhD is the first to investigate the influence of these factors by examining two...
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Bournemouth University
2018
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.753176 |