Attracting the 'sojourner' : insights into cross-cultural arts marketing through a case study of Chinese theatre in the UK
This thesis investigates Chinese theatre in the UK as a case study to address a significant gap in the academic literature regarding strategic cross-cultural arts marketing. Specifically, by understanding the audiences of Chinese theatre in the UK and critically investigating the current marketing s...
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University of Leeds
2018
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.745598 |