Age differences in the underlying mechanisms of product placement influence
In an increasingly media-rich society, we are ever exposed to more varied marketing techniques. Advertising is no longer limited to traditional outlets such as print and television commercials. Consumers are moving away from watching television on a traditional TV set in favour of new technologies....
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Lancaster University
2018
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.745494 |