The role of the Human Reward System in the development of salesperson-customer relationships : an exploration of companies in complex industrial markets in Central Europe
Previous studies have investigated the application of insights from social cognitive neuroscience to strategy, to leadership, to economy or to consumer marketing, for example. However, few, if any, studies have done so in relation to the field of salesperson-customer relationships. This is a signifi...
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University of Gloucestershire
2016
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.745061 |