Constructing loyalty in an online music community
The sustained centrality of brand loyalty in marketing theory and practice, the growing relevance of community in brand and marketing discourse, and the necessity of knowledge that is valid at the level of the consumers’ lived experience have prompted the need for research that examines the relation...
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Durham University
2018
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.743218 |