Nonlinear effects of dynamic pricing on export performance : a longitudinal investigation
The knowledge of dynamic pricing in the international context still lacks sound theoretical underpinnings, and therefore renders few practical guidelines. This study develops a longitudinal framework to examine the nature of dynamic export pricing in exporting context. It shows that dynamic export p...
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Durham University
2018
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.743155 |