Branding post-conflict cities and nations : theory and cases

Positive images have helped cities and nations attract investments, visitors, residents and talent. In contrast, a number of places are struggling with unfamiliarity and image problems based on inaccurate information or stereotypes. In other cases, a turbulent past, political instability, natural di...

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Bibliographic Details
Main Author: Jovic, Maja
Published: University of Westminster 2018
Online Access:https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.742305