Service innovation implementation in international hotel groups : a critical realist study
Services have a dominant role in the world economy, with an increasing number of organisations adopting business models that incorporate product and service provision, in an effort to offer holistic customer experiences. Service innovation, as an avenue for growth, is becoming a major strategic focu...
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Oxford Brookes University
2016
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.741046 |