Enabling the digital fashion consumer through gamified fit and sizing experience technologies
The aim of this study is to investigate consumer responses to emerging digital fit and sizing tools in online fashion retailing. Digital fit and sizing tools are assumed to reduce returns, increase sales conversions (Dacko 2016) and bridge physical and digital assessment in online retailing contexts...
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University of Manchester
2018
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.740375 |